6 Marketing Tips to Sell Villas Online in Dubai

  • October 01, 2018

Whether you are a seller or an agent, listing a property in the market is your first challenge. There are questions to be answered.

  • Who is the typical customer for this type of property?
  • What is the right pricing in this market?
  • What will fetch me maximum returns?
  • What could be the challenges in getting this off the shelf on my terms?

To answer the above questions, you have to do your due diligence by conducting some basic research about the market. Find out the pricing of recently sold property in your area. Make comparisons on building plot size, facilities, age of the building, access to the building and security of the neighborhood. Identify the unique selling points of your property and seek advice of a professional, licensed agent about market conditions such as regulatory, tax and legal frameworks.

Equipped with solid information about the property market in your area, you are now set to list the home on property websites and other online media.

Most popular in UAE are social media platforms such as Whatsapp, Facebook and YouTube. Instagram is rapidly gaining more followers by the day. The younger professionals in age group 22-34 are getting on Linkedin more now. Usage of Twitter among regular social media users is not as prominent as usage by PR agencies and media houses. Overall, age groups 18-34 are the ones mostly accessing social media handles among the total population but is not restricted to only them. People across all age groups with smart devices use some form of social media daily.

Our tips to use online media for listing a villa or townhouse in Dubai is to give close attention to the points below. Package all six points into an all-inclusive selling tool. Use it to customize for each social media platform as the type of audience vary due to the positioning of the media.

Six Tips on online marketing to sell villas in Dubai

1. Content: Headline, Basic description, Location, Amenities and Recreation.

A comprehensive description will attract buyers who need as much clarity before shortlisting their dream home. However only property portals provide such a platform to be as descriptive as possible. Use title with unique selling proposition, location and contact number for social media posting.

2. Photos: Exterior, Yard, Swimming Pool, BBQ area (if it exists), Sea/Golf/Cityscape views from inside the home, Kitchen, Bathroom, Living area, Master bedroom. To expand tips, use this link.

Preferably use a professional to take property photos. If you have a good camera (avoid phone cameras), take high resolution pictures. Review property websites of good repute to see examples before you shoot for images. For social media, use pictures of the exteriors in a good angle that shows most of the property, including the entrance.

3. Video: A complete tour of the property from floor to rooftop.

Agencies offer home staging videos for a negotiable cost that can be used across all social media platforms or hire a specialist to shoot a detailed tour of the property. It provides a virtual tour to prospective buyers to shortlist select properties.

4. Neighborhood: Details about public transit, shopping, eateries, schools and hospitals.

No property listing is complete without expanding on the type of neighborhood it is located in. Houses with maximum amenities and comforts in walking or short driving distance gets sold fast, even if it means a premium. However, people who love the quiet and peace of the suburbs can’t resist a good deal for a long-term investment. Whatever it may be, document it down as a selling point. For social media handles, area information should scream in the headline.

5. Pricing: Cost per square feet area and total property value including/excluding furniture.

Whether you are selling an unfurnished or semi-furnished property make sure your pricing speaks of the value additions that come with the basic property. For independent homes, plot size and square feet area pricing is important to bring in transparency in the deal. For posters on Facebook and Instagram, pricing can be shown on a flash callout.

6. Contact Information: Name, Organization, Cell number and Email ID.

It is important to give accurate and authentic information in the contact area. One typo and an entire deal may get missed out as phone numbers and email ID cannot afford to have any misplaced characters. Providing organization details under the individual’s name authenticates their identity based on the organization they work for. Bringing up investor confidence through credible information is key to closing a successful deal in real estate.

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